Ethnographic Review Essay Example | Topics and Well Written Essays - 2000 words

Ethnographic Review - Essay Example The complexity of the issues discussed with regard to women in pain is also clearly explained. Finkler’s objective in writing the book was to deepen our understanding of human sickness through what she termed as life lesions. In addition, biomedicine has without doubt made incredible advances and has succeeded in treating difficult medical impairments. Nonetheless, at times biomedicine fails to lessen patients routinely experienced symptoms because of the restrictions of the biomedicine script, a script that fails to understand life’s lesions. Finkler develops life lesions in an outstanding symbol of how wounds imposed on people that is women during their lives are narrated in the concept of life lesions in the reflection of a sense of loss of control, or the life of a person being out of control. Finkler analysis of the Mexican gender role outlook makes it understandable why women with little control of their lives would convey chronic and unexplained physical pain. In case, readers would presume that all Mexican women are trapped in similar gender roles and experience the type of life lesions described by Finkler, she warns against stereotyping the whole population of Mexican women. The women discussed in her book, are a specific set of women. She chose them as a subset from a sample of 205 women she interviewed earlier at the hospital, of which 161 were later interviewed at the comfort of their homes. The 10 case studies in the book were drawn from the 161 women interviewed both in the hospital and at home. The book is divided into three parts: the first part evaluates the literature with regard to the nature of sickness, nature of gender and the connection between gender and sickness. The second part puts out a good review of gender roles in Mexico, historical associations between men and women and the place of spiritualist or evangelical movements in the lives of poor men and women. Additionally, Finkler also incorporate an overview profile o f women in her chosen population. The longest section of the book is left for case studies. The reader is expected to meet with â€Å"Juana who is in search of dignity amid a garbage dump, Susana a woman who has ventured into the public domain, Carlota who changed from proletarian to a housewife, Maria whose life experiences have changed from bad to worse, Norma who claimed to have found God, Josefina who narrates that she has dedicated her whole life to working very hard. Rebecca on the other hand is a woman at the verge of disintegration, Julia who struggles to live with a drunken husband, Alicia who is a mother and a mistress and Margarita a woman in such of individualism†. With regard to nature of sickness, women and men have differing health needs and outcomes. This is because of biological differences, especially â€Å"sex-connected biology such as genital secretions, secondary sex characteristics and reproductive events like pregnancy and menopause†. Finkler not ed that gender affects the risk of mortality and morbidity through diverse exposure and helplessness, the harshness and consequences of illness and access to health care services (Finkler 5). In most of Mexican cities, there exists biasness when it comes to gender and healthcare. Most men are given priority than women therefore putting the women under the risk of further complications and stress. Moreover, the existence of socioeconomic inequality has been the main reason for health biasness in Mexico.

Google Case Study Research Paper Example | Topics and Well Written Essays - 5000 words

Google Case Study - Research Paper Example SWOT Analysis SWOT Analysis is the one of the most effective and widely used tool to conduct situational analysis. SWOT stands for Strength, Weakness, Opportunities and Threats. SWOT analysis takes into account both the internal and external environments of a firm. Internally, the framework analyses the strengths and weaknesses with respect to the various key dimensions such as productivity, human resources, finances, capacity, etc. Externally, the framework analyses the market trends, economic conditions, regulations, technology, etc (Ferrell & Hartline, 2008). The SWOT analysis of Google can lead to a very good understanding of the processes that are in place in Google and its positioning in terms of its competitors. Strengths Google has got various strengths in the industry that makes it stand out. The basic strengths that makes Google the market leader has been described here ïÆ'Ëœ Google is the innovator and the pioneer in the field of search engines thereby giving it a head start over the other competitors ïÆ'Ëœ The management style is open minded and Laissez Faire at its best. Thereby, the managerial decisions keep getting taken very fast that leads to avoidance of lag time and increased efficiency ïÆ'Ëœ Large amount of incumbent cash and steady cash flow ïÆ'Ëœ Although the switch value of the product is not much or almost nil, but the customers have shown immense amount of loyalty to the products of Google and Google as a brand The retention policies and the compensation policies at Google are some of the best in the world. Therefore, the attrition in Google is extremely low as compared to the general industry. This particular factor translates into the tapping of the intellectual capital for them which would allow for the better leverage of market conditions. This particular feature also results in the cost efficiency as a lesser amount of money has to spend in the rehiring process. The other factor that lowers the cost is the absence of training the new hires Most of the data is translated, thereby, it can be used by a large number of the international customers The products are compatible to most of the data platforms and hardware available in the market and therefore provide the competitive edge as there are no switching costs involved in the change from an existing platform being used by the user There is a strong amount of support that the company has been enjoying from the educational community maki ng it the medium of choice as a search engine The products are considered to be extremely chic by the urbane customers that add to its appeal It has got very high profile corporate interactions with the top notch companies like Sun and Apple that make the products extremely innovative and the user finds them easy to use. It also results in great amount of acceptance of the products aiming the corporate lines. As for example, the Sun intersperses the Google features with the Java runtime library(Boone & Kurtz,1995) It has already set up a number of channels in the telephone market that has only added to the market value of the product Google has been providing the service of free Wifi for the entire cities and the public areas which has led to its popularity among the various groups and the common public in general. It has led to very good public relations that have only resulted in the fostering of the growth.(Boon,2003) Google has entered

Basic English Knowledge Assignment Example | Topics and Well Written Essays - 250 words

Basic English Knowledge - Assignment Example After going through the material, quizzes and other knowledge testing exercises I am now able to pick out my mistakes and rectify them. The idea that I am speaking or writing flawlessly, or with minimal mistakes, gives me confidence, sense of achievement and motivation to continue and improve. Â  After completing half of this course, I have gained knowledge on the use of conjunctions, adverbial phrases, prepositional phrases and other grammatical concepts. I am able to distinguish between the concepts and make use of them in different situations. The restricted grammatical knowledge, that I previously had stopped me from explaining things and circumstances. The knowledge that this course has brought to me, has made it easier for me to express my feelings and opinions. Â  This course has helped me in making proper tenses. I am able to properly define the time period that I am referring to. I have ample knowledge about the words and phrases that explain verbs and nouns. In addition, the formation of sentences as improved markedly. I am able to distinguish between a requesting, commanding and other nature of sentences. The course has greatly helped me in improving my English reading, writing and speaking skills.

Google Case Study Research Paper Example | Topics and Well Written Essays - 5000 words

Google Case Study - Research Paper Example SWOT Analysis SWOT Analysis is the one of the most effective and widely used tool to conduct situational analysis. SWOT stands for Strength, Weakness, Opportunities and Threats. SWOT analysis takes into account both the internal and external environments of a firm. Internally, the framework analyses the strengths and weaknesses with respect to the various key dimensions such as productivity, human resources, finances, capacity, etc. Externally, the framework analyses the market trends, economic conditions, regulations, technology, etc (Ferrell & Hartline, 2008). The SWOT analysis of Google can lead to a very good understanding of the processes that are in place in Google and its positioning in terms of its competitors. Strengths Google has got various strengths in the industry that makes it stand out. The basic strengths that makes Google the market leader has been described here ïÆ'Ëœ Google is the innovator and the pioneer in the field of search engines thereby giving it a head start over the other competitors ïÆ'Ëœ The management style is open minded and Laissez Faire at its best. Thereby, the managerial decisions keep getting taken very fast that leads to avoidance of lag time and increased efficiency ïÆ'Ëœ Large amount of incumbent cash and steady cash flow ïÆ'Ëœ Although the switch value of the product is not much or almost nil, but the customers have shown immense amount of loyalty to the products of Google and Google as a brand The retention policies and the compensation policies at Google are some of the best in the world. Therefore, the attrition in Google is extremely low as compared to the general industry. This particular factor translates into the tapping of the intellectual capital for them which would allow for the better leverage of market conditions. This particular feature also results in the cost efficiency as a lesser amount of money has to spend in the rehiring process. The other factor that lowers the cost is the absence of training the new hires Most of the data is translated, thereby, it can be used by a large number of the international customers The products are compatible to most of the data platforms and hardware available in the market and therefore provide the competitive edge as there are no switching costs involved in the change from an existing platform being used by the user There is a strong amount of support that the company has been enjoying from the educational community maki ng it the medium of choice as a search engine The products are considered to be extremely chic by the urbane customers that add to its appeal It has got very high profile corporate interactions with the top notch companies like Sun and Apple that make the products extremely innovative and the user finds them easy to use. It also results in great amount of acceptance of the products aiming the corporate lines. As for example, the Sun intersperses the Google features with the Java runtime library(Boone & Kurtz,1995) It has already set up a number of channels in the telephone market that has only added to the market value of the product Google has been providing the service of free Wifi for the entire cities and the public areas which has led to its popularity among the various groups and the common public in general. It has led to very good public relations that have only resulted in the fostering of the growth.(Boon,2003) Google has entered

Strategy for organizations Essay Example | Topics and Well Written Essays - 2750 words

Strategy for organizations - Essay Example These retail stores can be called convenience stores, supermarkets, superstores etc. These retail outlets are often part of large multiple chains and they have their shops all over the country. In UK such stores are quite successful. People trust their brands and prefer them to other brands. Sainsbury's is a symbolic name in British retail market. There are various reasons that make it great, its strong brands, passion for food, its history of innovation and a trusted moral approach to business. All these things make it the household name of UK. J Sainsburys plc operates multiple types of businesses. Their operations range from Sainsbury's supermarkets, convenience stores, a home shopping service and Sainsbury's Bank. In this paper the external and internal environment, strengths and weaknesses of this great company will by analyzed by employing various models and techniques. Various models and techniques are used for analyzing the external environment of any organization. PESTEL model will be used here for analyzing external factor affecting the performance of the company. PESTEL is actually abbreviation of Political, Economic, Social, Technological, Environmental and Legal factor analysis. By analyzing all these very important external factors that affect the performance of any organization a clear picture can be obtained for evolving correct and effective strategy. This analysis gives an outline of the different factors that the company has to take into consideration. For a comprehensive PESTEL analysis it is important to consider some minor sub factors that are dominant factors for a particular industry. These dominant factors for a company like Sainsbury's plc are market size, scope of competitive rivalry, market growth rate, number of rivals and their relative sizes, etc. Knowledge of these external factors is important because of the implications they have for the evolving effective strategy. Sainsbury's plc is one of the largest and trusted name in Britain. It has extensive chain of stores all over the country and according to recent reports the company gets more than 10% of market share. There are some other big names like Morrisons, Safeway and Asda. These are Britain's best-known companies and Sainsbury's has to compete with them in the expanding supermarket of Britain. The company was under pressure for last few years and even suffered the first loss in its 135-year history. Some of the main causes of weaker performances are given below. Political and Economic factors Globalization had great impact on its performance. Global companies like Wal-Mart entered the British Market and affected the sales of company. Sainsbury's offers over 30,000 products in its supermarkets; about 50% of them are their own brands. Because of poor economic policies it was difficult for them to maintain quality and price parity favorably. Oversees losses as in Egypt also affected their overall performance. Social, Technological, Environmental and Legal factors There was lack of appeal to customers in comparison to other competitors. The

Plato, Crito Essay Example for Free

Plato, Crito Essay In the Dialogue Crito, Socrates employs his Elenchus to examine the notion of justice and one’s obligation to justice. In the setting of the dialogue, Socrates has been condemned to die, and Crito comes with both the hopes and the means for Socrates to escape from prison. When Socrates insists that they should examine whether he should escape or not, the central question turns into whether if it is unjust to disobey laws. Socrates’ ultimate answer is that it is unjust; he makes his argument by first showing that it’s wrong to revenge injustice, then arguing that he has made an agreement with the city’s law for its benefits, and finally reasoning that he should keep to that agreement and accept its consequences. However, the examination in Crito was incompletely and its logic flawed; in making this decision, Socrates has forsaken his life for his ideal of justice. The examination was done in the elenchus, which has the structure that Socrates will start with an assumption and find contradictions to eliminate possible answers; the assumption here is that there are good reasons why Socrates should escape from prison. Socrates starts his argument by first eliminating the public opinion as a reason why he should escape. Socrates observes that concerning a person’s health, only a doctor’s opinion would matter instead of the public opinion; he then draws a parallel of that analogy to justice, that â€Å"We should not give so much thought to what the majority of people will say about us, but think instead of what the person who understands just and unjust things will say † (Crito 48b) While the public opinion would certainly urge Socrates to preserve his life, Socrates discredits it as a reason for his escape. Next Socrates assumes that since only a good life is worth living, and that living a good life is the same as living a just life (Crito 48b), Socrates should escape for his life only if it is just for him to do so. Effectively, Socrates has reduced the question to whether if it is just to disobey the law (by escaping prison and execution) to decide if he should escape. To this question, first Socrates says that he should not revenge injustice. Because doing injustice is bad in any circumstances (Crito 49b), to return injustice just because of having injustice done onto himself would bad also (Crito 49c). Therefore Socrates should not commit injustice just to get even with Athens. Injustice is bad because it harms, and disobedience to the law would harm the city (Crito 50b); so it seems that to disobey the law would be an injustice. But why should Socrates obey the law of the city? Socrates reasons that since the city has done him great benefactions, such as giving birth to his life, taking care of his physical upbringing and his education, and granting him long years of benefits from the legal system (Crito 50e 51c), Socrates owns the state a strong duty of gratitude just as a child would own to his father. One of those duties is to obey the state (like how a child obeys his parents), which always has included the possibility of death such as in times of war (Crito 51b). Socrates should obey the city because he has made an agreement to do so. This agreement is the social contract that he has implicitly accepted and lived under for 70 years. This contract is legitimate because Socrates had a thorough understanding of the legal system (Crito 51e 52a), he did not leave the city when he was given the fair chance all his life (Crito 51 c-e), and that he even has consciously benefited legally from this implicit agreement with law all his life. Therefore it is evident that Socrates has made such a social contract with Athens, which he has been satisfied with so far. It is just for one to keep the agreement he has made, therefore Socrates should keep the agreement made with Athens; and thus he should obey the state and its laws (Crito 53c). Furthermore, Socrates has been given the chance to convince Athens not sentence him to death, and he even could’ve proposed to be exiled that would have the same consequences as if he escapes now; if Socrates had the chance to accomplish thise with legal means when he did not, he would not be justified to do so now illegally (Crito 52c). Following this reasoning, Socrates concludes that he should not escape from prison and his eventual execution. Although Socrates’ commitment to his ideals is admirable, his reasoning is critically flawed. Socrates lacks the definition of justice throughout the discussion of justice. Socrates certainly thinks of justice as something intrinsic and absolute, instead of simply laws imposed by the state; this is evident when he refused to arrest Leon of Salamis by the order of the 30 tyrants (which is an act of disobedience) on the grounds of justice (Apology 32c). Clearly he believes that justice is higher than rulings of sovereignty. But Socrates never made clear what is this virtue that makes justice just; instead, he only vaguely calls some actions just, such as when one keeps an agreement, or behaves well towards one’s parents. It is because of this lack of definition Socrates ends up contradicting himself. For instance, Socrates makes the proposition that one should seek expert knowledge instead of following majority opinion when it comes to justice; this would imply that the justice is not related to the opinion of the majority, as well as that the majority are no expert in justice. If the social contract in the democratic Athens is assumed to be an agreement made between by the majority of the society, then justice is certainly independent from that social contract. But later Socrates argues that he has to obey the state’s laws and keep the agreement made to the state, which implies that justice is to keep the social contract (contraposition of â€Å"not keeping to the contract is unjust†). Furthermore, Socrates assumes that disobeying laws and agreements is unjust. But what is the state? It is no more than a collective of Athenians. Where do these laws come from? The majority opinion of the Athenians (in the case of the tyrants Socrates wouldn’t obey the laws anyways) and the agreements they’ve made. If indeed the laws and agreements the majority of Athenians, it seems that they determine what’s just without knowing what’s just (or else their opinion would matter! ), which would be unacceptable for Socrates. Furthermore, Socrates’ gratitude and duty towards the state does not equate obeying the state; in-fact, if killing Socrates is an injustice that would do Athens harm, then Socrates ought to do whatever that is in his power to prevent being executed by escaping to fulfill his duty of benefiting the city. There is another more fundamental flaw in Socrates’ argument. If he considers justice to be morally independent of laws, then some laws would be just and other unjust. There could be unjust laws, or just laws abused. Socrates never considered these cases of whether he indeed justly deserves the death sentence or not. Therefore to simply obey laws may not necessarily lead to justice. This argument would destroy the whole purpose of obeying laws and not escape from prison. We may speculate, if we have presented these arguments to Socrates, would he be convinced to escape prison? Perhaps not, as Socrates is already 70 and was expected to die soon anyways (the average life span for male was around 40). Dying in the name of justice, instead of old age in a distant place, is definitely more romantic and held more appeal. Furthermore, to live in exile would have no positive effect on his children, it would tarnish his reputation, and such a life in exile will not be enjoyable (Crito 53d – 54d). Therefore, it would be possible that Socrates will still choose to die as a martyr to justice and philosophy.

Relationship Between Organizational Culture And Strategic Management Commerce Essay

Relationship Between Organizational Culture And Strategic Management Commerce Essay The vision driven strategy, strategy driven culture. Enterprises must set a goals, and then achieve it. Goals has to be supported by strategic, implementation of the strategy requires the support of the faith. Therefore, there is very close relation between organizational culture and strategy. The mainly in the following aspects: First, excellent corporate culture is an important condition for the formulation of corporate strategy and is able to highlight the characteristics of the enterprises, the formation of the common values of the corporate members, and the corporate culture has a distinct personality, help companies develop different the strategy of defeating the enemy. Second, the corporate culture is an important means of implementation of the corporate strategy. After corporate strategy development, it requires all members of the active and effective implementation, is the corporate culture oriented, constraint, cohesion, motivation and radiation effect, stimulate the enthusiasm of employees, unified corporate members will jointly strive to achieve the enterprises goals. The Third is that corporate culture and corporate strategy must adapt to each other, mutual coordination and strategy development, corporate culture should change with the new formulation of strategy, however, to change corporate culture is very difficult once the organizational culture is formed, Therefore, from the point of view of the implementation of the strategy, the corporate culture to the implementation of the corporate strategy, will restrict, that the corporate culture has greater rigidity and a certain continuity, enhanced gradually in the process of enterprise development. The implementation of the corporate strategy. enterprises in major changes must be considered with the basic nature and status of the relationship, because the basic nature and status of the enterprise is to determine the basis of the corporate culture, at the same time to play existing corporate personnel role in ensuring the implementation of change in the original culture conditions. senior corporat e managers to focus on to be considered compatible with the original enterprise culture change, do not break the code of conduct, then the companies have formed. In summary, the analysis of the enterprises in strategic management, corporate culture should be given enough attention only corporate culture and strategic role to play in order to enable enterprises to better development.( Jing, L. 2007) Definition of strategic management Strategic management is the manangement of an organizations overall purpose, to ensure that the needs and enablers of the present are balanced with those of the future From the view of the future development of enterprises, strategic as a plan, and from the view of the course of development in the past, the strategy as a Pattern. If you look at the industrial level, the strategic performance as a Position, look at the enterprise level. Strategy as a Perspective. ( Peter F ¼Ã… ½Drucker) i.e: Through analysis, forecasting, planning, control, and other means to achieve the full advantage of the enterprise, financial, and material resources, in order to achieve optimal management, improve economic efficiency purposes. ( Chris .J2008) The meaning of strategic management for a company and why is important. Due to strategic management makes the grow and development into a changing environment, the f management job use by the future trend as their basic of making decision, so it makes the manager of enterprise to focus on research of operating environment, properly determine the development direction of a company and to select suitable operation area or marketing area, therefore able to catch the chance for outside environment, and enhance the adaptability of the business activities of the external environment, and thus to achieve the best combination of the two. i.e: Wal-Marts annual sales exceeded $ 40 billion, one of the worlds large-scale retail enterprises. Their successful is most depend on their business strategic: One-stop shopping (1)Free Parking: Shenzhen Sams business area more than 12,000 square meters, nearly 400 free parking spaces, while another business area of à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹over 17.8 thousand square meters Wal-Mart shopping plaza also has about 150 parking spaces. (2) The store employs professionals to customers free advice about computers, cameras, video recorders and their associated supplies, to help reduce the risks of blindly buy. Charity Wal-Mart in order to provide more benefits to customers, while trying to reduce the cost of advertising, for promotional creative a lot of thought, and strive to get the best effect with minimum capital investment. Cover Wal-Mart brand management strategy, select a variety of retail forms for the different grades of the target consumers. It is because of Wal-Marts all-round attack, seize the high-and low-end market, so Wal-Mart replaced Sears has swept throughout the United States, to become the first in the retail brand. Its own brand Wal-Mart has been active in the Chinese market development and promotion of Wal-Marts own brand, launched a high quality and price cheaper own brand merchandise, covering food, household goods, clothing, footwear and other flagship category.(Soderquist, D. 2005) Definition of organizational culture: The organizational culture is the sum of the enterprises in the construction and development of material civilization and spiritual civilization. Including the organization and management of both hardware and software, explicit cultural and implicit cultural Organizational culture is formed by the organization in the long-term survival and development of organization-specific, and the sum of the target value is the organization most members follow the highest standards, the basic beliefs and behavior norms in the organization reflects Specifically: organizational culture is the general term for organizations of all members of the commonly accepted valuesà ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹, codes of conduct, team spirit, way of thinking, work style, psychological expectations and feelings of belonging sense of community. About the concept of corporate culture, there are many different understanding and expression: (1) The corporate culture is gradually formed in the working groups of the specification. (2) The corporate culture is the values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹espoused as a business major. (3) Corporate culture is the purpose of the guide enterprises to develop the policy of employees and customers. (4) The corporate culture is sought in the enterprise competition for survival principle, the new employees to the enterprise hired must master the inner rules. (5) The corporate culture is a way to convey the feeling or atmosphere within the object layout, as well as corporate members dealing with customers or other external members. (6) corporate culture is the traditional atmosphere of a company culture, it means that the company values, such as aggressive, defensive or flexible these values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹constitute of company employees vitality, opinions and behavior norms. Managers personally, these norms and instill in employees from generation to generation. (7) corporate culture is a business formed some kind of cultural stereotypes and historical tradition, a common value criteria, ethics and life information, unified the various internal forces in a common guiding ideology and under the operating philosophy, brought together to a common direction. (8) The corporate culture is a mix of economic significance and cultural significance, refers to the formation of values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹in the corporate world, the code of conduct in the crowd and community cultural influences. It does not refer to the cultivation of knowledge, but rather refers to the attitude of the people of knowledge; than profit, but profit mental; than interpersonal relationships, but interpersonal life skills embodied in human philosophy. The corporate culture is a penetration in the activities of all the things, it virtues. (9) The corporate culture is the basic information of the business organization, the basic values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹and the basic view of the internal and external environment, is a code of conduct to abide by all the members of the enterprise and beliefs, value system and guiding the people engaged in the work of philosophical concepts. (10) corporate culture, production and operation and management activities with the spirit of the enterprise features to create wealth and physical form in certain social and historical conditions. It includes cultural attitudes, values, entrepreneurship, ethics, code of conduct, history, tradition, enterprise system, cultural environment, enterprise products, etc.. Values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹are the core of the corporate culture. i.e: 1. American scholar John Kotter and James Heskett, corporate culture refers to the various departments in an enterprise, or at least those business executives who have corporate values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹and operating practices. Refers to the various departments of the enterprise segment, or located in different geographical environment departments have the kind of common cultural phenomenon.( John P. Kotter,James L.1992.) 2. Tres Deere and Alan Kennedy believes that corporate culture values, heroes, customs, ceremonies, cultural networks, enterprise environment. 3. William Ouchi, the corporate culture is aggressive, defensive, flexibility that determine the values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹of the activities, views and behavior patterns. The role of organizational culture The corporate culture is a new theory of modern enterprise management, enterprises really want to step into the market, to embark on a rapid development, better efficiency, and continuously improve the overall quality, must popularize and strengthen the building of enterprise culture. 1. Integration role Traditional scientific method or scientific management functions bound to live the behavior of employees, but can not win the hearts of the staff. Strong organizational culture, but it can stimulate the enthusiasm of the staff, the employees are committed to working power. A cohesive organizational culture, organizational values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹deeply rooted among the employees to the organization as their own home, and are willing to contribute their strength in order to organize a common goal, so that staff and organizational integration. Organizational culture fundamentally change the old valuable concept of employees, establish new values, to meet the needs of the organization normal practice activities. Once the tissue culture to promote values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹and code of conduct to be accepted and recognized, the members will make behavior choices meet the organizational requirements, you will feel guilty if the violation of organizational norms, disturbed or. Remorse, will automatically correct their behavior. In this sense, organizational culture has a strong integration. 2. Improve performance Management guru Peter Drucker (Peter F.Drucker) said: the nature of the enterprise, that decided the most important principle of the nature of the business, economic performance. If the organizational culture does not impact on firm performance, then it highlights not see its importance, we know indeed play a positive role in tissue culture in the organization of internal integration, but whether it is possible to improve the economic efficiency of enterprises? The answer is yes. 3. Improve the organizational role Cultural heritage organization formed in a continuous process of development through numerous radiation, feedback, and strengthen, we will constantly updated as practice development and optimization, and promote organizational culture from one height to another highly forward. In other words, the organizational culture continue to deepen and perfect once formed a virtuous circle, will continue to promote the organizations own rise development, in turn, the organization will promote progress and improve the organizational culture of the rich, perfect and sublimation. Successful organizations and enterprises facts indicate that the prosperity of the organization is always inseparable from the self-improvement of the organizational culture. 4. Shaping products Organizational culture as a human creation, it is the best form of expression is the companys products. When the companys products are infiltrating the tissue culture, the vitality of its products will not be compared to any other enterprise. Organizational culture is a very important role in shaping the enterprise product, product design, production and sales enterprises in accordance with the organizational culture, only in line with the corporate culture products to on a firm foothold in the market. Enterprise products, in turn, selling, consumers will further understand the organizational culture, which is a mutual promotion and development of the relationship. i.e.: After the study, the Cà ´te and Hess Cà ´te (1992) that: (1) organizational culture has a major role on the long-term results of operations; (2) the organizational culture of the next 10 years is likely to be the key factors that determine the success of enterprise; (3) organizational culture negative role on the a good corporate long-term operating results are not uncommon, these organizational culture is easy to propagate extension, even if that brings together a lot of common sense, knowledge of a high degree of talent; (4) Although the organizational culture is not easy to change, but they can translate into organizational culture that is conducive to the growth of the business performance. Why is important Organizational culture is important for an enterprise as the function of organizational culture . Specifically, following six main function: (1) Oriented functions, corporate culture can play a guiding role on the value orientation of the organization as a whole, and each member of the Organization of behavior in line with the goals established by the organization. Organizational culture is just a soft bound by the shared values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹of the organization to the penetration of personal values, enables organizations to automatically generate a set of self-regulatory mechanism to guide the behavior and activities of the organization in an adaptive culture. (2) constraint functions, the role of the enterprise organizational culture constraints and specifications of each employees ideological, psychological and behavior. Constraints of organizational culture is not system-hard constraints, but a soft constraint, this soft constraints equal to diffuse organization organizational culture, groups, code of conduct and ethics. (3) The cohesion function, when one set of values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹is co-sanctioned by the organizations staff, it will become a kind of adhesive to unite its members from all aspects, resulting in a tremendous solidarity and cohesion. The main reason for the success is organization, cohesion employees have a common goal and vision together, encourage enterprises to continue to move forward and development. (4) Excitation function, the corporate culture has members from the heart to produce a high emotional and strenuously enterprising spirit of the effects, it can maximize their staffs enthusiasm and pioneering spirit. The emphasis on people-centered corporate culture management methods. Its incentive is not an external impetus, but an inner guidance, it is not a passive to meet the psychological needs of the people to realize their own values, but through the shaping of the organizational culture, so that each employee from the heart dedication to organization combatant. (5) Radiation function, corporate culture, once formed a fixed pattern, it will not only play a role within the organization, the impact on the organizations staff, but will also have an impact on the community through a variety of channels. Organizations the cultural radiation to the social channels, but mainly can be divided into two categories Various forms of publicity and personal contacts. On the one hand, the spread of the culture of organizations to establish the organizations image in the public help; On the other hand, the corporate culture has a great influence on the development of social culture. (6) Brand function Enterprise brand image in the minds of the public, is a hardware based products and services and a corporate culture based software as consisting of complex. Excellent corporate culture, enhance the brand image will play a huge role. Excellent unique corporate culture can produce huge brand. i.e.:(1) Such as Microsoft, Ford, GE, Coca-Cola, their unique corporate culture in its brand building process has played a significant role. The brand value is the accumulation of time, but also the accumulation of corporate culture. (2) Wal-Mart is a great emphasis on brand protection company, Wal-Mart Stores Inc. in July 2011 to submit applications to the World Intellectual Property Forum, said the disputed domain OurWalmart dot com with its logo Walmart, that infringe on their rights and interests, the request for arbitration back to the domain name. It is understood that the OurWalmart dot com domain name is accessible, the site is a Wal-Mart employee reaction to issues related to platform, salary, working hours and other issues can be seen from this platform, the website seeks the voices of an employee to provide services solutions, is a The non-profit organization. Conclusion: The organizational culture is the pillar to carry out the strategic, it means the guide line, business idea, and the work style that including the values of people, personal culture, custom, management policy and the company image of a enterprise. People is kind of social animals, as same as wolfs, wolfs will never hunting alone, they are always action by a group as a company, the culture makes them act together, therefore they are able to carry out their strategy to hunting, and due to this, the hunting get easier. The so-called organizational culture, common values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹held by the people as a corporate body, action, and ways of thinking. The business philosophy is the core of the corporate culture, It shows the value of the enterprise, but also provide the basis of the strategic objectives, and also includes a mode of operation, the basic norms of behavior. In other words, the business philosophy of the fundamental values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹of the work of the business people. Such values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹are the foundation of the corporate culture, created by companies, the guiding ideology of the major operators in the decision. Therefore, it must lay a deep imprint on the formulation of corporate strategy. The strategy is deciding the development of the most fundamental long-term goals and short-term purpose of planning, but also includes the necessary means to achieve these goals and objectives are to be taken, and how the allocation of resources of all kinds to make decisions. Corporate culture support the corporate strategy, enterprise strategy can be implemented smoothly, largely depends on the content of the strategic behavior and corporate members, the way of thinking fit. No matter how wonderful the corporate strategy, if you do not adapt to cultural basis, it will not have a very good performance. I am engaged in the operation, over six years of experience and deep feelings about the importance of the business philosophy of an enterprise exists for what it? What is the purpose of operating? Operating in what ways? These issues must to have a really basic concepts. The foundation of the business is the right philosophy. Only do solid foundation, people, technology and capital be possible to really play the role of a variety of resources make it easier to make an impact. Matsushita said: With a clear business philosophy, my own, compared with the former, there is a firm belief that For a long time, my business is strong. Employees listened to my lectures are very touched they deeply impressed by their mission and their responsibilities, everyone for the enterprise. masters of our enterprises have grown up at an alarming rate. said by Konosuke Matsushita. (Matsushita ,K. 2002)