Research Proposal - 1690 Words

KNUTSFORD UNIVERSITY COLLEGE | CONSUMER BEHAVIOUR | Research Proposal | | OYENIRAN ABIOLA OLAYINKA (KBS00 178) | 11/17/2010 | | CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Prior to the liberalization of the telecommunication sector of Ghana’s economy, the mobile telephony sector of the economy was non-existent. The only telecommunication service available to the populace was limited fixed lines provided by the Ghana Postal and Telecommunication Corporation (GPamp;T), which had a monopoly. The rate of access to phone in homes was 3 phones per 1,000 inhabitants and its distribution was skewed in favour of urban dwellers especially those in Accra. This led to the springing up of communication centers which†¦show more content†¦Most of the strategies are geared towards dominating the market. Whilst some over adopted the strategy of innovation (a leaders), others have adopted the strategy of copying what others have done (follower). Meanwhile others have also adopted the strategy of being a challenger and nicher. OBJECTIVE OF THE STUDY A close observation of the mobile telephony sector of Ghana reveals the looming of a heightened competition, the research therefore seek to address following; 1. To examine competitive environment of the mobile telephony sector? 2. Identify and analyze the strategies the various mobile operators adopted in the wake of tight competition? 3. To examine the impact of these strategies on customer satisfaction, retention and loyalty? The purpose of this research is to understand the impact of the tight competition witnessed over the past few years has on mobile operators and their customers and how customers have reacted to this phenomenon. In my opinion the tight competition which has resulted in a price war between these mobile operators goes to the benefit of mobile customers who have been underserved for long. SIGNIFICANCE OF STUDY The focus of this research is on the impact of the marketing strategies adopted by mobile operators in Ghana on their customers which makes it importance to individuals, the players in the market, and corporate entities. Aside adding to theShow MoreRelatedResearch Proposal661 Words   |  3 PagesTO: Professor Sara Cutting FROM: Kiersten McCaffrey DATE: February 18, 2014 SUBJECT: Begin Business Plan for Potential Future Investment Background In the beginning of the semester you requested that I research a topic related to a personal decision such as a future goal. I am currently employed at a yoga studio and have a general understanding of the hard work that goes into running a small business. At the same time, I also directly see the benefits of owning a successful business.Read MoreProposal For A Research Proposal814 Words   |  4 PagesWhat is it? A typical research proposal is used by scholars and students who have an interest in your field. This usually happens as part of a grant application, postgraduate application (PhD), or for a final year dissertation. It usually ranges from 1,000-3,000 words and is a summary of what is being proposed to study. It is usually judged by content and proposal format. A Research proposal should†¦ Clearly set out what the research is going to be about. This includes a provisional/working titleRead MoreResearch Proposal1267 Words   |  6 PagesResearch Proposal: It addresses a particular project: academic or scientific research.  It also contains extensive literature reviews and must offer convincing support of need for the research study being proposed.   Doctoral dissertations begin with research proposal; the proposal must be accepted by a panel of experts (usually professors) before the actual research can begin.   In addition to providing rationale for the proposed research, the proposal must describe a detailed methodology for conductingRead MoreResearch Proposal1447 Words   |  6 PagesCohort January 2013 Module Title Business Research Issue and Anylysis (Module code BAMG 2104 ) Assignment Topic/ Title Research Proposal Name of Instructor Dr Michael Ng Name of Student 1) AU Kwan Tai, 2) Chan Yan Ki, 3) Choi Chak Pan, 4) Chong Ka Chun DMU Student No. 1) P13014477 , 2) P13014523 3) P13014614, 4) P13014628 Group No. Date of Submission 25 Feb, 2014 DMU Business Research Methods Research P roposal 1. Research Project Title The relationship betweenRead MoreResearch Proposal1706 Words   |  7 PagesMOI UNIVERSITY MAIN CAMPUS SCHOOL OF BUSINESS AND ECONOMICS DEPARTMENT OF ECONOMICS. Course: RESEARCH METHODS Course code: ECO 217 Task: GROUP ASSIGNMENT NAMES REG. NO. SIGN 1. HUSSEIN IBRAHIM ABDIRAHMAN ECO/201/O9 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2. THIONG AGUTORead MoreResearch Proposal2386 Words   |  10 PagesResearch Proposal Tony Franco, Anita Badejo, Annie Petroian Malhami, Brenda Baillargeon, Christina Hyett, Kenneth Haynes RES/351 June 11, 2012 Dr. James Gartside University of Phoenix Research Proposal In recent years, the amount of media coverage surrounding assisted suicide, or euthanasia, has increased. The term evokes a multitude of emotive responses. The Royal College of Nursing completed research on the issue of euthanasia initiating change in their policy of opposition to euthanasiaRead MoreParts of a Research Proposal2853 Words   |  12 PagesPARTS OF A RESEARCH PROPOSAL Typical parts of a research proposal are: Title (or Cover) Page Abstract Table of Contents Introduction (including Statement of Problem, Purpose of Research, and Significance of Research) Background (including Literature Survey) Description of Proposed Research (including Method or Approach) Description of Relevant Institutional Resources List of References Personnel Budget The Title (or Cover) Page. Most sponsoring agencies specify the format for the title page,Read MoreDifferences Between Formal Research and Business Proposals1403 Words   |  6 PagesDifferences between â€Å"Formal Research† and â€Å"Business Proposals† There is a great difference between a formal research proposal and a business proposal. In fact these two types of proposals seem to be very similar but there are critical differences in the overall purpose, uses and goals. With such distinct differences for a writer it helps in understanding for writing the formal research proposal or business proposal more effectively. The general purpose of a proposal is the identify a particularRead MoreDesign Research Proposal1022 Words   |  5 PagesResearch Design The research question for this research proposal is: is participation in a Housing First program effective in preventing reoccurrences of child maltreatment with families who have a history of housing instability? This research proposal will examine the hypothesis: Families with a history of instability will be less likely to commit child maltreatment when they are enrolled in a Housing First program as compared to those who are not enrolled. A longitudinal design study will be usedRead MoreGuidelines on Writing a Research Proposal2565 Words   |  11 PagesGuidelines on writing a research proposal Introduction This is a guide to writing M.A. research proposals. The same principles apply to dissertation proposals and to proposals to most funding agencies. It includes a model outline, but advisor, committee and funding agency expectations vary and your proposal will be a variation on this basic theme. Use these guidelines as a point of departure for discussions with your advisor. They may serve as a straw-man against which to build your understanding